Innovates

Empathy

Gain insights about targeted audience by stepping into their shoes.
Conducting observations, interviews and surveys.

Define

Select and d describe the needs/challenges faced by your audience.
Constructing a design statement based on the needs of audience and insights gathered.

Ideate

Generate solutions to the challenge.
Brainstorming for ideas by generating as many ideas as possible.
Building on each other’s ideas by suspending judgement during the process.

Prototype

Trial one or more of your ideas.
Creating mock-ups of product or conducting experiments on process.

Test

Evaluate and improve your final idea.
Gathering feedback from audience and looking for areas to improve.
Repeat Design Thinking Cycle.

 
Purpose:        

• To instil an innovative mind set using the Design Thinking approach. 
  
• To inculcate creativity and critical thinking skills through solving authentic problems. 
  
• To promote a culture of collaboration through working in teams.